Earlier this week, telecommunications giant AT&T announced that it has teamed up with Taylor Swift for a brand new video streaming experience. Dubbed “Taylor Swift NOW,” the streaming video catalog will feature clips from the artist’s concert performances, music videos, as well as rare behind-the-scenes footage. The collaboration will soon launch
officially across AT&T’s video platforms, including DIRECTV, DIRECTV NOW and U-verse. Viewers can also expect to receive regular updates of new videos and even special events via the channel.
Speaking of the upcoming collaboration, AT&T entertainment group’s CEO John Stankey expresses his excitement:
“Taylor Swift NOW” is one of many exciting initiatives we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal. We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can’t wait to get “Taylor Swift NOW” into the hands of fans to stream everywhere.
Check out a teaser below before the channel goes live later this year.
- SOURCE MASHABLE