After a quick announcement on Thursday, November 17 via his Instagram and Twitter account, rapper Travis Scott hit three separate states across America with his “Hood Toyota” pop-up shop. The store would showcase his exclusive
merch around his album Birds in the Trap Sing McKnight, with iconography of eagles dominating most designs. Within the surprisingly designed and prepared pop-up are racks of select t-shirts, long sleeves, hoodies, pants and, perhaps the most stunning item on sale, a customized Levi’s trucker jacket with a bold rear eagle design. Experience-wise, the store made good on its claim of housing an actual car; naturally, a Toyota MR2 fit the bill, stylishly modified and covered in bird excrement.
The three stores are now open until November 20 in New York, Houston and Los Angeles. For a more extensive look inside the NYC pop-up, check out our Facebook Live video below.